Holiday cards are fast becoming an effective small business marketing tool. There is no denying that promotional gifts are also a great way to carry out small business marketing, but holiday cards are beyond a doubt a more cost effective and discreet. What makes holiday cards such an important marketing tool is that they are not discarded instantly, and will most likely be put up on a mantle with other greeting cards.
Contrary to popular belief, holiday cards are an ideal way to market a company without being conspicuous. For example, executives in a large organization may receive hundreds of promotional gifts, but a holiday greeting is almost always read by the executive himself and a smartly placed company logo can always advertise a company or organization discreetly. With so many designs and patterns to choose from, one does not always have to make a card from the ground up. An internet user can log on to an online printers website and then select from thousands of pre-defined templates.
If you are looking to use holiday cards for promoting your organization here are a few tips to help you make an informed decision:
Be discreet
While designing the holiday card, leave the face of the card free from any logos or company branding. Although, there are contrasting views on where the company’s logo or name should be placed, a holiday card should ideally have the company’s logo on the inside of the card. There is always space for the company’s logo on the inside of the card or at the end of the greeting message.
If you must insert your company’s logo or brand on the face of the card, try and keep it as discreet as possible. The best way to do so is by inserting the logo at the bottom of card or by displaying the company’s name in a color that matches the cover graphics.
Choosing the right card
Contrary to popular belief, there is a subtle difference between holiday cards designed for friends and family and those for small business advertising. Although, the term professional holiday cards might seem a little paradoxical, but a holiday card designed for promoting a small business should be a little more sober and somewhat professional looking. For example, a Christmas greeting does not have to have Santa Clause on the face; a holiday card can be red with a Christmas tree or a Christmas ornament on the face and still be a Christmas greeting.
In essence, the holiday card should be festive but at the same time have a professional look to it. If you are not sure of how to achieve the intended effect, just browse through some online templates to get a better idea.
In conclusion, holiday cards are a great tool for business marketing, and small businesses stand to gain a lot from customized holiday cards and holiday cards are also a cost effective and discreet means of business marketing.

You will also want to choose a good professional printed christmas holiday return address to use on your mailing envelopes.

Let kids tell you what they think of Christmas and they will speak of images full of snow, caroling, putting up Christmas tree ornaments, Christmas gifts and the irresistible magic and wonderment. For everyone else, Christmas is a whole 30 days (even more for some) of headaches and stress.

This doesn’t have to be so. Who says you can’t enjoy the yuletide season like kids can? This article will give you a few tips on how to celebrate Christmas with less of the stress and more of the ho, ho, holiday fun.

I bet you’ve heard this a gazillion times, but I guess once more doesn’t hurt until you take it to heart: do your Christmas shopping early. Beat the mad rush and escape your kid’s heartbreak when you find out that the very last (insert name of their wanted toy] that sells like hotcakes here) has been won in a duel by another overzealous parent. So Shop early and avoid the scuffle.

And no, Christmas doesn’t mean you have to be a Stepford wife whipping up delicious Christmas goodies from scratch. Doing this will definitely eat up time on your hands to actually enjoy the things you cooked or baked. Order your food ready-made, pop it in the oven for a few minutes, and no one will ever know. It’s your little secret, everyone’s happy, and Christmas will be full of merrymaking from then on.

If you need help with your holiday preparations, then by all means, ask for it. Is Christmas not a season of goodwill to all men? (And Women?) More often than not, you will come out with better relationships, a long overdue chat, or discovering kindred hearts. There’s no better time of the year.

Learn to let loose and let the small things go. Trust me, no one will care about whether the food’s a little late as long as they’re enjoying each other’s company. Hey, it’s Christmas. In fact, you might get carried away by the excellent time spent with each other yourself. Just don’t forget, there’s still food cooking back in the kitchen. I mean, Christmas will cause you to be a little more cheerful and forgiving than most other days. Your guests are really there for the joy of your company – not just for the food.

K.I.S.S. works real well. In other words, keep it simple, sweetheart. Sure, your guests will no doubt be impressed by excellent Christmas decorations, but the whole point of Christmas is to enjoy each other, and pretty soon, after some interesting conversations, they won’t even notice the Christmas tree is not a real tree. Don’t go overboard on the decorations and preparations. Simple pine-tree scented candles can do wonders to your Christmas-inspired ambience.

Lastly, keep in mind what Christmas is all about, it’s all about giving and caring, it’s all about the season of happiness and delight, it’s all about magic in the winter air. It’s about innocent kids secretly staying up all night so they may have a glimpse of Santa and his reindeer. Remembering what this season is all about will keep you from going overboard and from going crazy with endless preparation. Christmas is about each other, not about competition. It’s the memories of each other that last in our minds, not the Christmas decorations.

Christmas is one of the best times of the year. It is anticipated greatly and loved by all. Some people begin planning for the next year’s Christmas at the beginning of January. They think about the parties they will host, the people they will see, and the relatives and friends they will reconnect with. Those who love shopping hunt for the perfect gifts all throughout the year. There are many special traditions that people celebrate around Christmastime. One of the best traditions for many people is the exchange of Christmas cards.

Exchanging Christmas cards is an important part of many peoples’ holiday. Because gifts can be really expensive, most people choose to send many people in their life the simple gift of a card. And what a gift a Christmas card can be. A thoughtfully chosen card with a personalized note inside makes anyone feel special around the holidays. If there are way too many people on your gift list this year considering giving unique Christmas cards instead.

If you are looking for something different or a way to put even more personal touch into your cards, try making your own Christmas cards this year. This way you can choose the papers you like, the colors your friends and family enjoy most, and you can design a card uniquely for each family on your list. Another great benefit of making your own Christmas cards is including your children in the process. Allow them to roll up their sleeves and get creative. Grandparents, aunts and uncles, and family friends will love whatever creation they come up with. Making cards yourself will allow you to save money that we all know is valuable around the expensive holiday season.

Exchanging Christmas cards can be a great way to keep in touch with friends all over the country and the world. As you have opportunities to travel and meet new friends, committing to exchange Christmas cards can be a great way to stay connected even after your travels end. It is a special thing to stay in relationship with people who all come together to celebrate Christmas each year. Rather than sending packages all around the world, you can save money, time and still be thoughtful by sending a card.

And perhaps the best thing about exchanging Christmas cards is just that: you exchange them. Not only to do you take the time and energy to prepare cards for family and friends, but you also can anticipate receiving cards from people near and far. Getting the mail each afternoon can quickly become the highlight of a families’ day during the holiday season. You feel loved and valued each time you open an envelope and get to discover the unique and beautiful card that is inside. You can experience the joy and care that your friends and family experienced as they created the perfect Christmas cards for you and yours.

As Christmastime rolls around this year, take time to cherish each important person in your life by creating unique Christmas cards for each of them.